I assisted in researching and developing visual identities for a range of clients, helping translate their brand’s values and ideas into cohesive and engaging visual systems. My work included developing brand identity kits and seasonal branding kits, covering elements such as colour palettes, typography, visual direction, and supporting brand assets.

Throughout the process, I participated in ongoing consultations and feedback sessions with clients to refine concepts and ensure the final direction met their needs and expectations. I also prepared and delivered presentations to communicate and justify my design decisions, using research and visual references to clearly support each proposed direction.

These experiences strengthened my ability to combine research, creative development, client communication, and presentation skills to create visual identities that are both purposeful and aligned with each brand.